Strider Bike UK won't be entering the carnage that has become Black Friday and Cyber Monday deals.
So why are we different?
Strider Bike UK don't offer Black Friday sales, promotions or discounts at any time of year.
We ensure that the Independent toy store or bike shops don't lose out on sales by being undercut. Our bikes are top quality bikes will easily meet the demands of adventurous Strider Riders and then go on as a hand me down to siblings for years to come.
We don't over inflate retail prices just to simply discount later.
We want to support small business so parents receive excellent advice from riders and coaches and can make an informed decision. Choosing your child's first bike is an important milestone.
Karen, MD of Strider UK explains
"At Strider, our ethos is to work alongside people who are as passionate about our bikes as we are. We actually took Strider bikes off retailers that seemed hell-bent on discounting and driving the passionate small business into the ground.
We want to work with retailers that can give informed, honest advice to our parents. We protect our small passionate retailers who will happily spend an hour of their time educating parents as to which first bike to buy and give their time to helping us run events for Strider Riders.
We appreciate budgets are tight for parents of toddlers at Christmas - we are parents ourselves, and that's how we got into this business! A Strider is a balance bike that's safe, with the research and testing to be expected from the industry leaders.
The bikes meet all demands your adventurous child can demand of it and then they'll still be in top nick condition to hand to siblings. Our parents repeatedly come back and tell us their Strider is the best present they've ever bought their child.
By retailing through BMX tracks, velodromes, clubs, schools, and instructors, the profits get pumped back into keeping the centers open. Kids can ride bikes and keep the small passionate shop owner trading."
After all, a STRIDER is not just for Christmas!